Then we take the time to explain it and then they are like “Oh, I see.

Having no referrer data is insane if you’re somewhat successful and want to identify where the traffic is coming from and what to focus on.

"It's not the best imo, I think Kickstarter is better but it was already mentioned. Keep pushing press although they don’t react at first. The honest answer; We have no direct way of measuring it as IndieGoGo doesn’t offer standard referral analytics. Thankfully for you, though, the folks at Indiegogo think that's totally awesome, and they wanna cater to your whims with a new iOS app (yes, an Android version is … (I still remember people laughing at the idea back then…). Spectacularly.

More specifically, an Instagram for one second videos. ".

Here are some of the lessons we learned. Could we have kept on going, extending the campaign, applying and executing on the knowledge that we gained on the way? Next time we’ll consider paying this amount in ourselves and considering IndieGoGo’s cut as marketing expenses. How did your campaign go?

It’s evident to everybody by now that we were spectacularly unable to fund the development of the OneSec iPhone app.

Is there any interest in this product in the market?

Share in the comments or join the conversation on Hacker News. Sorry, your blog cannot share posts by email.

We failed to explain the product well enough, We failed to make an emotional connect with more potential users and backers, We failed to identify the target user segments and multiplier groups, We failed with the tongue-in-cheek, no-budget style whereas more successful campaigns have had more of a serious and solid narrative with polished video content. But don’t let that discourage you from trying.

Update: For validation of our concept, see now twitter owned Vine and Cesar Kuriyama’s 1 Second Every Day that emerged over six months later. It's a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.

So what do we think were our biggest mistakes and lessons learned? (See Francis’ posts on stats on publishing and conversion for more on this subject). Find out more about how we use your information in our Privacy Policy and Cookie Policy. | Check out 'Your First iOS App' on Indiegogo. Talking to people, the single most frequent first response is “I don’t get it”. Until then, I’d love to know what your experiences with crowd funding are.

For a very successful IndieGoGo campaign example, look at.

We had learned a lot about doing a crowd funding campaign and it was time to move on. This would be the 2nd best. Post was not sent - check your email addresses!

Indiegogo iOS app - Discover/ fund projects and causes you love on Indiegogo.

As we are both stingy bootstrappers, we liked the sound of the last option. We failed to make an emotional connect with potential users and funders on two levels. What is the conversion rate from blogs and news sites when and if we get published?

In hindsight, it’s clear we failed to explain the product to people in the pitch video. Get in touch with IndieGoGo support if you need to extend the time. Chen has been with the company since its beginning, and served as CEO for its first five years.

Was it because it’s the wrong product? Ramp up the communication about what is going to happen if you fail to raise the target amount and make sure to communicate the consequences. But don’t let that deter you from trying. Update: We were approached by a major investor in [insert name of massively successful camera product brand here] after we had decided that the experiment had run its course and shortly before the Vine app hit the street. If you can, show “what’s in it for me” in images to help emotionalize it.

A peer-to-peer marketplace for crowdfunded products, Start a small crowdfunding campaign to prove product demand, Suggest alternatives to Indiegogo iOS app, "It's not the best imo, I think Kickstarter is better but it was already mentioned.

Reverse engineer the top fundraisers. ", "Dozens of pitch deck templates from successful startups.

This would be the 2nd best. What did you learn?

", "A database of 2400+ angel investors, filter by your industry and contact them using the contact information provided.

We spammed around 680+ journalists in an email blast. Kickstarter is a place where independent creators and passionate backers come together to bring new ideas to life. Reach out to people who have already pledged for stories and testimonials, publish their stories about why they believe in you. There are some criticisms …, "I've used WeFunder and it's very promising.

What would we do differently next time?

What do you think we did wrong? However, we had already decided to kill it as we had run out of personal interest and passion.

Starting out, we spammed targeted our friends, families and fellow entrepreneurs and things looked good for a while. However, perhaps the last lesson learned was that these things take more time than you think. Taking the indie, open source app store to the next level | Check out 'AppCenter for Everyone' on Indiegogo. The lesson to us was pretty clear that spamming journalists and getting some publicity didn’t convert into any pledges.

How efficient is spamming, mailing, tweeting, posting and otherwise contacting friends, fools, families, bloggers and journos? To enable Verizon Media and our partners to process your personal data select 'I agree', or select 'Manage settings' for more information and to manage your choices. And how did this convert? Funduf is a tool that helps you start a small crowdfunding campaign to prove demand for any kind of product before you spend time on it.

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